Thursday, 3 August 2017

Strategy: Uniqlo will sell clothes out of vending machines in airports across the US

The machines sell two of Uniqlo's most popular products.

You'll be able to use a Uniqlo vending machine in 10 cities across the US.

Uniqlo wants to make shopping for clothes as easy as buying a chocolate bar.

The Japanese retailer is launching new vending machines in 10 locations across the US, including malls and airports.

These so-called "Uniqlo To Go" machines will stock two of the most popular items from the brand's "LifeWear" collection: a thermal heat-tech T-shirt ($14.90) and a lightweight down jacket ($69.90). These will come in different sizes and colors.

Customers will be able to choose the product with a click of a button and pay using the machine.

The vending machines allow Uniqlo to open in different markets and grow their presence in the US without having to commit to investing in stores. It also allows them to take advantage of foot traffic in busy airports.

The first vending machine launched at Oakland International Airport on Wednesday. A further nine will open around the country throughout August and September.

So far, confirmed locations include Hollywood & Highland Center in Los Angeles (August 10), Houston Airport (August 17), and Queens Center in New York (August 22).

from - Nigeria's entertainment & lifestyle platform online

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