Facts Only with Osagie Alonge: Can We Stop Payola In Nigeria?

Osagie explains the origins of the practice in the US, and how it came into the Nigerian structure.

The Nigerian music industry has always had a culture of payola which trickled down from the US.

Payola, in the music industry, is the illegal practice of payment or other inducement by record companies for the broadcast of recordings on commercial radio in which the song is presented as being part of the normal day's broadcast.

Osagie Alonge and Ayomide Tayo on this episode of Facts Only discuss the matter at hand, explaining the origin, and how it affects the music.

“Payola has moved from radio and TV to becoming an integral part of the media,” Osagie commented

Osagie explains the origins of the practice in the US, and how it came into the Nigerian structure. He also sheds light on how artists can work around the system to create value for themselves regardless of the cost barrier that payola brings.

Get more of the scoop about payola on this exciting episode of Facts Only.

from pulse.ng - Nigeria's entertainment & lifestyle platform online